A headless commerce storefront and one-page checkout rebuild for a US home-goods retailer that cut mobile page load from 6.2s to 1.1s and lifted checkout completion by 34% on a catalog of 18,000 SKUs.
Direct Business Impact
"Cut mobile time-to-interactive from 6.2s to 1.1s across 18,000 SKUs, lifted checkout completion 34% and mobile revenue per session 28% in the first quarter, and took merchandising changes from a two-day developer queue to same-day self-serve."
01 · Baseline Bottlenecks & Legacy Constraints
A US home-goods retailer ran an aging monolithic storefront where category pages took 6.2 seconds to become interactive on mobile, the four-step checkout lost most of its shoppers before payment, and every merchandising change needed a developer and a full redeploy. Product pages carried no structured data, so the catalog never appeared in rich results or in AI shopping answers.
Key Deliverables & Milestones
3 Highlights
Headless storefront on a composable commerce API with edge caching
One-page checkout with express wallets, tax & address validation
Product schema markup driving rich results & AI shopping answers
Technology & Infrastructure Stack
ReactNext.jsNode.jsPostgreSQLStripeCloudflare CDN
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